The shift to online and mobile channels has had a profound effect on the retail and distribution landscape. At a time when effective omnichannel capabilities and consumer engagement have never been more critical, PJ SOLOMON’s expertise encompasses the convergence of retail, digital media and technology, including e-commerce, mobile marketing/advertising trends and in-store tech solutions. With our deep background in retail along with an understanding of how technology is disrupting while at the same time revolutionizing retail, we have built a practice that brings together these disciplines to help our clients capitalize on opportunities and best position their companies for both today and the future.


For retailers today, the challenge extends well beyond bricks and mortar to how to engage and retain the connected consumer.Against a backdrop of ongoing digital disruption, retailers are searching for ways to:

  • Drive customer satisfaction
  • Alter and optimize their supply chain
  • Reconfigure stores to bridge the gap between the digital and physical worlds
  • Understand and influence consumer purchasing behavior
  • Sell across multiple platforms
  • Deliver a personalized experience to customers regardless of their location or what device they may be using
  • Determine the best technologies to invest in and integrate

While technology is causing much of the disruption we see today, technological innovation is helping to solve many of these challenges and enhance retail strategies. Data and analytics capabilities are enabling retailers to gain better consumer insight and improve targeting and advertising to shoppers. Intelligent visual communications technologies and proximity-based technologies are creating personalized environments in any public venue – in stores, on the street, in transit hubs – that level the playing field with the personalized, online experience. Regardless of the location or the technology utilized, these solutions are allowing retailers to build brand awareness, increase competitive advantage, strengthen customer relationships and drive sales.

PJ SOLOMON is helping retailers reevaluate and redefine their business models in order to embrace and leverage technological innovation to maintain customer loyalty and grow their businesses. Similarly, we are helping our technology clients better understand retailers’ objectives so these technology providers can differentiate themselves from the competition and become strategic partners rather than just vendors.


Recent examples of PJ SOLOMON’s added value include advising Searchlight Capital on its acquisition of Touchtunes interactive Networks, Christie’s International on its acquisition of Collectrium, a leading digital art management solution; Under Armour on its acquisition of digital fitness technology company, MapMyFitness; TJX Companies on its acquisition of Sierra Trading Post, Home Depot on its acquisition of home services marketplace, Red Beacon; eBay on its $2.8 billion acquisition of GSI Commerce; and Barnes and Noble’s founder on attracting Liberty Media’s $204million investment. Each of these transactions represents significant strategic positioning for all the parties.

  • E-commerce Retailers
  • Online Marketplaces
  • Flash Sales Sites
  • Multi-channel Direct Retailers
  • Social / Personalized Shopping Sites
  • E-commerce Software
  • POS / Payments
  • Mobile Apps
  • Wearables
  • In-store Technologies
  • Online Advertising / Marketing
  • Digital Media / Content
  • Digital Signage and Intelligent Visual Communications
  • Analytics

The Team

Mark A. Boidman

Managing Director

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Jeffrey A. Derman

Managing Director

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Juan D. Mejia

Managing Director

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Case Studies

Under Armour

PJ SOLOMON acted as financial advisor to Under Armour