News and Events

ESE: Out of Home Media in the Data Revolution - How digitization and data are transforming the media landscape

  • February 20, 2018

Digitization and data are transforming the media landscape. The Out of Home media and advertising (“OOH”) industry is undergoing a digital and data-driven transformation. OOH reaches consumers who are “on the go” or in transit and encompasses a variety of formats including billboards, posters, transit advertising (bus wraps, taxi tops, airport displays), street furniture, kiosks, and retail signage. With advancing technologies, OOH advertising formats are becoming easier to deploy, update and measure.

Mark Boidman and team discuss further in Embedded Systems Engineering