News and Events

Mark Boidman Guest Post in DSC: The Growing Impact of Digital Signage in Retail

  • June 11, 2018

PJ SOLOMON Head of Media Service's Mark Boidman's offers his latest commentary on digital signage and retail's continuing strengthening bond.

Digital signage continues to make a powerful statement in retail as we are starting to see more digital displays, including interactive displays, across retailers throughout the country.

Eight out of 10 customers entered a store for the first time due to a digital sign catching their eye, according to a recent survey.

Moreover, the digital signage hardware and software markets are growing quite quickly. Digital signage revenue in the United States today, in terms of equipment, software, and services plus digital signage media revenue, is about a $20 billion market opportunity using estimates based on publicly available data. This number is likely to rise to just over $25 billion by 2019...

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